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CONVINCE AND 

CONVERT

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COURSE | J4140 Interactive Techniques: Content Marketing 

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CLIENT | Jay Baer, Convince & Convert

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TASK | Work with Influence and Co. (Content marketing agency) to create content blueprint for Jay Baer in order to  strategically plan out a way to advertise him and his brand through multiple platforms.

CLIENT BRIEF

CLIENT ANALYSIS

GUEST CONTRIBUTED CONTENT

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Jay Baer is the founder of Convince and Convert, a cutting edge digital marketing and online customer service consulting firm. He is also a certified speaking professional, New York Times best-selling author and an avid tequila collector. Jay strives to be the best there is and won’t settle for anything less. He promotes Convince and Convert as an “A team” consulting firm, meaning you won’t find any “junior members” in his company. Jay is the most retweeted person among digital marketers and hosts one of the most popular marketing podcasts in the world, Social Pros. Due to his experience and charisma, Jay has a strong opinion and isn’t afraid to offer his advice given the opportunity.

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Jay is outgoing, controversial (when he needs to be) and is not afraid to take a stance. As an expert digital marketing and customer service consultant, Jay is incredibly opinionated and loves to share his advice and experiences whenever the opportunity presents itself. He’s incredibly busy, so presenting him the straight facts is essential. Although he does have a strong personality and has a variety of interests, when working with him it’s best to get straight to the point. Checking in at least once a month is crucial, as Jay has a great deal of different projects and events going on.  

 

Although research has shown that Jay is an enthusiastic tequila collector and certified BBQ judge, a lot of his interests relate to his work. Jay is passionate about people and excels at public speaking. He has a great deal of experience presenting and others value his advice. He also has a lot of experience working with video and seems to really enjoy incorporating it when possible. As discussed, Jay is a workaholic so while it can help establish a relationship by bringing up your love for KC BBQ and fine tequila, acknowledging his success as an emcee and host might go further with him.

 

Jay has a tight schedule and appreciates direct conversation. As an author, certified speaking professional, consultant and firm president, every minute counts. Ensure that you have concise questions and responses prepared and if you need to address a problem present it immediately with thoughtful solutions. Jay prefers phone calls to end 10 minutes before the half hour or hour so he has time to prepare for his next call. Although Jay is very professional, he is also friendly so don’t be afraid to engage in minimal small talk.  

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With a wealth of knowledge ready to be shared, guest-contributed articles suit Jay Baer’s goal of informing big companies of new trends in the business world in terms of content marketing and customer service. Currently, his focus is on social media customer service and talk triggers. Guest-contributed content will allow Baer to pinpoint his targeted audience through different publications. These articles will also attest to Baer being the leading authority in his field, and likely draw more attention to Baer and his work himself.

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