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STATE OF THE
YAYA 2019
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​ROLE | Media Planner
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CLIENT | Missouri School of Journalism
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OVERVIEW | Mojo Ad is the premier student-staffed full-service advertising agency in the country that specializes in the Youth and Young Adult (YAYA) market. My team of 11 students was tasked with creating an integrated, strategic campaign for the 2019 State of the YAYA, a report and webcast based on our nationwide qualitative survey of over 700 18-24 year olds.
PLAN BOOK
Our research, target profile, and creative executions can all be found below. To download this year's report and access our webcast visit our website.
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